GTM Strategy & Growth for B2B Technology

You built the product.
Now find where it can win.

I help B2B technology companies find the right customers, sharpen their offer, build strategic relationships, and turn GTM strategy into real market opportunities.

Find where to win. Get in front of the right people. Build what works.

Book a GTM Review

18+ years across IBM, HPE, enterprise technology, and emerging AI companies

The Problem

Great technology doesn't automatically create growth.

Who should we target?

Which customers have the strongest need — and who actually buys?

Why will they choose us?

What problem, offer, and proof creates urgency?

How do we get into the market?

Which customers, relationships, and partners can create traction?

That's where I help.
How I Help

Three things I do with you

01
Find Where to Win
Identify the right market, customer, buyer, problem, and offer.
02
Get Into the Market
Connect strategy to real customers, target accounts, relationships, and partners.
03
Build What Works
Turn what you learn into a repeatable GTM, sales, and partner motion.
I don't just advise. I work alongside founders and GTM teams to move from strategy into real market execution.
Roger Hong — GTM Strategy and Growth for B2B technology
Why Roger

Strategy is useful. I've also done it.

$250M+
Pipeline — leading North American business development at HPE
$100M+
Wins through strategic technology partnerships
200+
North American sales reps supported

18+ years across IBM, HPE, and emerging technology companies — combining enterprise GTM strategy, AI and data experience, strategic partnerships, and hands-on market execution.

What This Can Unlock

If we work together, what changes?

Clearer market focus
Know where to invest — and where not to.
Stronger customer traction
Reach the right buyers with a reason to engage.
Strategic relationships
Build customer, partner, and ecosystem paths that accelerate growth.
A repeatable GTM motion
Turn early wins and market learning into something the team can scale.
Start Here

Let's figure out where
you can win.

30 minutes on your customer, offer, and market. I'll tell you where I'd focus next.

Book a GTM Review 30 minutes · Practical discussion · No commitment